According to estimates, just 23% of Americans who set New Year’s resolutions actually follow through on them. Aiming too high, establishing too many objectives, attempting to complete everything at once, or just losing persistence and giving up are causes for losing sight of resolutions. Make some practical social media marketing resolutions for this year.

The top 5 resolutions Americans make at the start of the new year are listed below along with how they apply to your social media marketing. Whether they are significant adjustments you must make or merely pleasant reminders, make a resolution to adhere to them in 2012!

Get In Shape:

You must remain a step ahead of the competition if you want to continue to have fans and followers. To compete, you might need to get your profile or page in shape. Don’t just rely on the strategies that have kept you in the public eye for the past several years.

The playing field is constantly shifting, and your rivals can catch up rapidly with one original concept. Is your page getting stale? Because you can’t keep up, are you losing fans?

If you already have fans and followers, you need to make sure they’ll stick with you. It all comes down to engagement. Ask questions, respond to inquiries, and carefully consider your posting schedule and post quality.

2. Better Food:

In 2012, keep in mind that your fans are “picky eaters.” Despite the abundance of publicly accessible online information, customers still “watch what they eat” while making purchases and rely on peer approval. Peer validation is straightforward: there’s a good probability I’ll like something if my friend does.

The device probably won’t malfunction for me if it didn’t for my pal. Social shares, comments, reviews, and even in-person interactions are all examples of peer validation. Peer validation is being used by Facebook, Twitter, and Google+ users to propose fan sites, news stories, and items, and even to urge people to connect with other users they may know.

A great example of a peer validation program that works is Spotify. In 2011, Spotify started a huge trend through social proof and sharing out of the hundreds of music discovery and library managers accessible online and offline. How can you integrate this tactic into your social media marketing campaigns? You must create — and keep creating — an open social space where friends and followers are encouraged to share your material in a good light…without you explicitly asking them to. This is necessary if you want to connect with “picky eaters.” Although difficult to complete, it is possible. Your followers may be persuaded to tell their friends about your items’ eco-friendliness, availability, or usefulness by a simple reminder that they are all of those things.

3. Cut Back and Save More

This resolution is quite well-liked. Regardless of how much money we have, we all want to spend less and save more. This year, make an effort to review your Facebook advertising initiatives in-depth at least once every week.

Do you find the CPC acceptable? Why not establish a resolution to maintain a low CPC, minimize your spending, and boost your connection rate? Make your advertisements more effective for you!

Make your adverts so intriguing that viewers will instantly click the like button without looking further. How? First and foremost, set goals.

Use as much of the “Precise Interests” area as possible. Spend some time learning about the Facebook interests of your target audience. Accompanying precision targeting can be ad weariness. You can only reach a certain number of individuals using Facebook ads.

To avoid ad fatigue, keep an eye on your reach and how frequently people see your advertisements. Change up your targeted interests or ad creative. Consider those followers as important assets if you find yourself paying a significant portion of your budget on clicks; keep them by giving them a warm welcome and keeping in touch with them through novel methods.

4. Stop the bad behavior

We’ve all engaged in it. As a brand representative, we’ve launched a social page and transformed completely into robots. Do you believe that your readers would prefer not to read endless pro-brand content?

Of course not. There is a significant difference between what consumers expect from interactions on social media platforms and what marketers assume they want, according to a pair of researchers from the Chief Marketing Officer Council and social technology company Lithium. Is your brand interested in the same things as 72% of consumers who use social media to stay engaged with brands?

Marketers frequently use platforms to simply announce new product releases, sales, and other information. We list the advantages of our products far too frequently. Getting off the pedestal and mingling with the public is a preferable course of action.

If there is no engagement, it could be time to adjust your tone of speech. Social media users want to feel as though they are conversing with a “genuine person.” After all, they’ve gone to a location where they can speak with the individual who represents your brand. Speak to them as individuals; be casual and unforced to encourage conversation.

5. Volunteer

Celebrities, businesses, and other entities have made a killing on social media by teaming up with charities in an effort to support their local communities while simultaneously expanding and enhancing their own social networks. Could your company’s ideals be reflected in a cause that your brand supports? 2012 is the year that you and a nonprofit should spread awareness!

Make it clear to your followers that your business is interested in participating actively in the community. Why not commit a donation amount and ask people to follow you in exchange for reaching a target instead of allocating your marketing budget to advertising again this month? It’s a fantastic achievement and an awesome way to start the new year!

Attempting to stick to your resolutions? Don’t complete it all at once. Focusing on one of these five objectives each month will help you ease into a new way of thinking about your social media marketing.

In order to hold each other accountable, share your goals with your marketing team. Most importantly, give yourself a pat on the back when you accomplish these objectives or have significant social media success.

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